List Building Newsletter #1 - The Money Is In The List

If you had a dollar for every time you've heard that said,
well, you'd already have your fortune.

Without a list of responsive customers, you are going to find it
hard to scale up and build a real sustainable business and get
repeat sales.

If you've been involved in internet marketing for any length of
time, you should already be aware of the importance of list
building.

For those of you who are new to internet marketing, you should
be aware of this also, but if you have not heard the phrase "The
Money's In The List!!", then you need to wake up!


"Do I Need a List?" I have been asked this question time and
time again and each time I answer it I shout it out louder and
louder... Simple Answer - Yes! Here's why... 

* A list builds loyalty and repeat business
* Email is the quickest and most direct method of communication
* You get immediate, repeatable and measurable results
* Email marketing is easy and not a lot of tech skills required
* Emails helps turn leads into customers
* List building is very affordable
* List building positions you as an expert


"What Do I Need To Build My List?" There are really only about
10 different elements to list building.

1. Identify your market
2. Identify their problem
3. Get Domain & Hosting
4. Set up simple website
5. Create free irresistible offer
6. Set up follow-up message series
7. Get targeted traffic
8. Let them know how you can solve their problem
9. Ask for the appropriate action
10. Build relationships

 "Is The Size Of My List Important?"

The answer really depends on how well you manage the size of the
list you have.

What should you be looking for?

Quality - Very specific & targeted list of opt-ins with
well-built relationship between list owner and opt-in.

Quantity - Number of Qualified targeted opt-ins with well-built
relationship between list owner and opt-in.

Personally I am looking for both, and so should you!

When you are building a list it is all about quality and not
quantity. Sure, you can send out a newsletter every day, but
soon people are simply going to begin deleting your emails. This
is because they are being solicited everyday and they get tired
of that very quickly. What you accomplish by doing this is you
create a list that is unresponsive and that is not how you are
going to make any money. Plus, you will eventually have a list
with no emails on it!

The key is responsiveness. It is much better to have a list that
has 2,000 responsive customers than a list with 20,000 names and
no responses.



"When Should I Build My List?"

Answer... as soon as started your online business. Seriously if
you already have a good idea of what niche you want to enter and
even if you don't have a product to sell you should be building
your list from day 1.

Here's why... you can still decide later on what product to
create and sell. You can also decide on what affiliate product
to promote to get some sales in. What's most important is that
you'll actually have an audience who will read your emails and
are likely to take action and buy.

Also, with a mailing list you're building a long-term asset.
Imagine selling your first product but never collecting the
email address of your customers. How on earth are you going to
promote new offers to them in the future?

You'd have to go and acquire NEW customers which is costly in
terms of time and money. It's much easier to promote a new
product to existing customers than it is to find new customers
to sell the same product.

Don't leave it until it's too late. Get started today and build
your list.


To Your Success,
YOUR NAME

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